Email Marketing

Course

Email is an effective marketing channel, especially at the conversion and retention stage of the customer journey. In this course, you learn how to create an email marketing strategy, create and execute email campaigns, and measure the results.

Beginner

4 weeks

Real-world Projects

Completion Certificate

Last Updated February 22, 2024

Skills you'll learn:

Email contact forms • Email marketing metrics • Email marketing content • Mailchimp

Prerequisites:

User personas • Branding strategy • Customer journey maps

Course Lessons

Lesson 1

Introduction to Email Marketing

In this introductory lesson, we'll learn what we're going to cover in this course, more about the history of email marketing, and when to use email marketing.

Lesson 2

Email List Generation

Learn how to build a subscriber list with contact forms and explore the double opt-in process. Unopened emails are a missed opportunity. In this lesson, you learn how to write subject lines, pre-headers, calls to action, and effective email copy.

Lesson 3

Create an Effective Email Campaign

Unopened emails are a missed opportunity. In this lesson, you learn how to write subject lines, pre-headers, calls to action, and effective email copy.

Lesson 4

Create an Email Plan

An email plan is necessary for developing a successful email marketing strategy. Learn how to create an email calendar and plan different types of email campaigns, like transactional and drip campaigns.

Lesson 5

Measure Results

Email marketing is never done. In this lesson, you learn how to analyze the results of your email campaign, how to use A/B testing to improve your content, and how to use segmentation to better target specific subscribers.

Lesson 6 • Project

Market with Email

In this project, you will create an email campaign plan, design a series of emails and A/B test variations, and finally measure campaign results to offer recommendations for improvement.

Lesson 7

Jobs in Email Marketing

Learn more about the different careers in the field of Email Marketing.

Taught By The Best

Jen Crompton

Digital Marketer and PR Professional

Jen is a digital marketer, writer, and PR professional that has worked with companies of every size across most industries. She formerly served as an adjunct at Philadelphia University and a mentor for Count Me In for Women's Economic Independence. Jen earned her degrees from Ursinus College and Rowan University.

Anke Audenaert

Instructor

Anke led the development of Digital Marketing programs at Udacity. She previously ran Market Research at Yahoo!, co-founded two companies, and is on the marketing faculty at UCLA Anderson.

The Udacity Difference

Combine technology training for employees with industry experts, mentors, and projects, for critical thinking that pushes innovation. Our proven upskilling system goes after success—relentlessly.

Demonstrate proficiency with practical projects

Projects are based on real-world scenarios and challenges, allowing you to apply the skills you learn to practical situations, while giving you real hands-on experience.

Gain proven experience
Retain knowledge longer
Apply new skills immediately

Top-tier services to ensure learner success

Reviewers provide timely and constructive feedback on your project submissions, highlighting areas of improvement and offering practical tips to enhance your work.