Lesson 1
An Introduction to Your Nanodegree Program
Welcome! We're so glad you're here. Join us in learning a bit more about what to expect and ways to succeed.
Digital Marketing
Nanodegree Program
Gain real-world experience running live campaigns as you learn from experts. Launch your career with a 360-degree understanding of digital marketing.
Gain real-world experience running live campaigns as you learn from experts. Launch your career with a 360-degree understanding of digital marketing.
Beginner
6 months
Real-world Projects
Completion Certificate
Last Updated April 29, 2024
Social media advertising • Content calendars • Social media marketing platforms • Social media content
Acquisition funnels • User personas
Courses In This Program
Course 1 • 45 minutes
Welcome to the Digital Marketing Nanodegree!
Lesson 1
An Introduction to Your Nanodegree Program
Welcome! We're so glad you're here. Join us in learning a bit more about what to expect and ways to succeed.
Lesson 2
Getting Help
You are starting a challenging but rewarding journey! Take 5 minutes to read how to get help with projects and content.
Course 2 • 4 weeks
Marketing Fundamentals
This course covers the fundamentals of digital marketing, including the what, why, where, when, and how of marketing your business to the appropriate audience.
Lesson 1
Introduction to Digital Marketing Framework
We provide a framework to help you make the right decisions in a digital marketing environment.
Lesson 2
Your Business Value
The journey begins with understanding the “what” you are marketing. Learn how to articulate a business model in a concise targeted way.
Lesson 3
Your Customer
Get to know this customer through empathy maps and hone in on your target by developing a user persona. Learn the different stages of the customer journey.
Lesson 4
Marketing Channels
There are many different ways to reach your customer at different stages in their journey, with an increasing number of marketing channels from which to choose.
Lesson 5
Marketing Objectives and Performance
Setting marketing objectives and measuring your progress toward them with Key Performance Indicators is a crucial step of the planning process.
Lesson 6
Plan Your Content
A marketer has a message and that message has to be communicated through great content. In this lesson, you learn how to plan and organize your content.
Lesson 7
Working in Digital Marketing Roles
We describe what it’s like to be a Digital Marketer and what skills recruiters look for in the recruiting process.
Lesson 8 • Project
Get Ready to Market
You will consult for Magnolia Coffee Company, articulate the marketing objective, develop a target persona, and create a marketing plan for the company.
Course 3 • 4 weeks
Marketing Data and Technology
Measurability is what makes Digital Marketing uniquely powerful. Actions online can be tracked, and so can the effect of your digital marketing and advertising efforts. In this course, you'll learn how to use Google Analytics to evaluate your audience, measure the success of your acquisition, engagement efforts, evaluate your user’s conversions to your goals, and use those insights to plan and optimize your marketing budgets.
Lesson 1
Introduction to Marketing Data and Technology
This lesson will introduce you to the course, the prerequisites needed to be successful, and provide a preview of the project.
Lesson 2
Marketing Data for Your Business
This lesson provides an overview of the types of data used in digital marketing and how data can shape business strategies.
Lesson 3
AB Testing and Attribution Models
In this lesson, you will learn how to track data along with the role that AB testing plays in digital marketing and how it can be used in conjunction with attribution models.
Lesson 4
Google Analytics (Part 1) - Getting Started & Audience
Google Analytics is a very powerful platform that can help you to understand and track how users interact with your website.
Lesson 5
Google Analytics (Part 2) - Acquisition, Behaviors, and Conversion Tracking
In this lesson, you will learn how to assess where your users came from in the first place, or, through which marketing channel you acquired them and how to understand your marketing channels.
Lesson 6
Marketing Technology and eCommerce
This lesson focuses on the various technologies used in digital marketing, including platforms and tools for eCommerce.
Lesson 7
The Future of Digital Marketing
In this lesson, you will learn about newly emerging marketing trends and technologies, and look at how agile marketing principles can be used in digital marketing.
Lesson 8 • Project
Draw Insights from Marketing Data
In this project, you'll explore marketing data to build data-driven insights for your marketing plans.
Course 4 • 30 minutes
The Electives: An Overview and Graduation Reminder
Here you can find information on what is required for graduation and details on the five Digital Marketing Nanodegree elective courses
Lesson 1
Graduation Details
Congratulations on completing Marketing Fundamentals and Marketing Data and Technology!
Lesson 2
Elective Overview
Summaries of the elective courses.
Taught By The Best
Liana Gross Furini
Performance Marketing Manager
Liana is a Digital Marketing Specialist, with 10+ years of experience. She is well versed in all types of paid media, and more recently have been focusing her career on paid social and paid search. Liana holds a Bachelor's Degree in Advertising and a Master's Degree in Social Communications.
Jen Crompton
Digital Marketer and PR Professional
Jen is a digital marketer, writer, and PR professional that has worked with companies of every size across most industries. She formerly served as an adjunct at Philadelphia University and a mentor for Count Me In for Women's Economic Independence. Jen earned her degrees from Ursinus College and Rowan University.
John Triggs
Product Leader
John is a product leader who helps businesses connect with customers through digital marketing technology. He has led teams at Amazon, Capital One, comScore and has helped clients achieve marketing goals through digital automation, personalization and insights. He has a Duke MBA and a UVA Systems Engineering degree.
Matt Bailey
Founder & Lead Trainer, SiteLogic
Matt is Founder and Lead Trainer at SiteLogic, and teaches Digital Marketing to the world's biggest brands and most recognized universities. With over 25 years in digital marketing and a Master of Education in Instructional Design, he is known for his dynamic training style and ability to simplify complexity.
Erica Reid
Digital Marketing Manager
Erica is a Digital Marketing Consultant with a specialization in social media marketing. She formerly worked as Digital Marketing manager for Sysco Foods, Phillips 66, and Shell Oil Company, where she led content development and brand strategy for various platforms. Erica has a MA in Digital Communication from NYU.
Benjamin Kepner
CEO
Benjamin is a CEO of Global Social Media Marketing, Udacity Instructor, Google For Education Certified Trainer, and Digital Workshop Center Google Ads & Google Analytics Instructor. Benjamin holds a B.B.A Marketing, International Business from the University of Georgia and 50 digital marketing certifications.
Dawn Raquel Jensen
VP of Customer Experience
Dawn has successfully utilized social media, marketing, training, and strategy skills throughout her career. She received her EMBA from the Quantic School of Business & Technology. Dawn resides as VP of Customer Experience & an Adjunct Professor in Social Media for Seminole State College.
Daniel Kob
Instructor
Dan is a digital media entrepreneur, visual storyteller, and Stanford MBA. He has worked in different roles in media, tech, and marketing in Europe and the US.
Anke Audenaert
Instructor
Anke led the development of Digital Marketing programs at Udacity. She previously ran Market Research at Yahoo!, co-founded two companies, and is on the marketing faculty at UCLA Anderson.
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