Lesson 1
Introduction to Iterative Design
In this lesson, you will be given an overview of the course.
Leveraging Data in Iterative Product Design
Course
In this course, you will learn how to apply conversion funnels, perform segment analysis, and use both quantitative and qualitative data in the iterative design cycle to improve your product. In the project, you will have the opportunity to apply the skills you learn to identify areas for product improvements and design a future plan.
In this course, you will learn how to apply conversion funnels, perform segment analysis, and use both quantitative and qualitative data in the iterative design cycle to improve your product. In the project, you will have the opportunity to apply the skills you learn to identify areas for product improvements and design a future plan.
Intermediate
4 weeks
Real-world Projects
Completion Certificate
Last Updated January 13, 2022
Product KPIs • Cohort analysis • Multivariate testing • Tableau visualizations
Basic descriptive statistics
Course Lessons
Lesson 2
Choose & Measure KPIs for Live Products
In this lesson, you will learn how to choose and measure KPIs for different business models.
Lesson 3
Evaluate User Conversion Funnels
In this lesson, you will learn how to create user conversion funnels and apply it to product management.
Lesson 4
Apply User Segment Analysis
In this lesson, you will learn how to generate user segments and apply user segment analysis.
Lesson 5
Quantitative and Qualitative Data
In this lesson, you will learn the benefits and drawbacks of quantitative and qualitative data and how to integrate data into the iterative design lifecycle.
Lesson 6
A/B Test and Multivariate Test
In this lesson, you will learn the A/B test, multivariate test, how to evaluate the test and respond to the test results.
Lesson 7 • Project
Project: Create an Iterative Design Path
In this project, you will analyze the data from a previously run multivariate experiment to determine what is the next best step for Flyber.
Taught By The Best
Anne Rynearson
Sr. Product Manager at DISQO
Anne has 6+ years' experience in product management in the software industry, including EdTech and market research industries. She is an agile leader experienced in launching and growing both consumer and enterprise-facing products.
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