With digital marketing being listed as one of the hottest jobs by LinkedIn, it’s not surprising marketing analytics roles are in high demand. With the need for marketing analysts increasingly rising in job postings, we’ve scoured the web for the most essential skills one should have before applying for these jobs.
What makes a successful marketing analyst exactly? First, marketing analysts determine what services and products are best to sell for maximum profit. Then, they study what other competing companies are doing while looking at the market conditions and keeping track of their customer’s habits.
In order to be a marketing analyst, you must be able to have a handle on market research, marketing communications, brand marketing, digital marketing, retail marketing, B2B marketing, and traditional offline marketing.
You must find out what parts of your project require the most budget and time. This can mean creating custom dashboards to track your work, deciding what’s worth your energy and what to cut back on, and looking for the correlations in customer spending. All of this requires a special type of worker, which is the marketing analyst.
Here’s a simple list of job requirements we’ve found in marketing analyst job postings:
And here is a more complex list of skills needed as mentioned by actual marketing analysts working today:
This all may seem intimidating at first read, but it gets easier after taking the first step of your journey. Just analyze each step one at a time, and you’ll already be well on your way. Explore the Marketing Analytics Nanodegree to gain foundational data skills applicable to marketing. Collect and analyze data, model marketing scenarios, and communicate your findings with Excel, Tableau, Google Analytics, and Data Studio.
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